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Jérôme Dreyfuss supports Cœur de Forêt
Jérôme Dreyfuss supports Cœur de Forêt

Since 2005, the Cœur de Forêt association has protected forests in France and around the world, targeting the causes of deforestation and forest degradation. The association works through programmes designed to restore degraded forest ecosystems, to accompany small producers and smallholders in their move towards sustainable forestry, to develop fair trade as well as to create awareness in local populations.

“I chose to support the Cœur de Forêt Association because of its reforestation work in key areas of the world as well as for its focus on people-centred projects. To protect a forest, you must act on the underlying economic and social causes of its degradation. Therefore, in addition to replanting, it is essential to finance initiatives that fight against deforestation. The Association provides marketing support for local producers, promoting autonomy and sustainable livelihoods.

We sponsor the Coroico project in Bolivia because this site boasts a unique biodiversity threatened by intensive agriculture. This project also provides support for beekeepers…

As a bag maker, we are aware of the environmental impact of our industry and the need to manage our planet’s resources. This awareness drives us to continually improve.”