Helena and Joseph

For its PE26 campaign, Jérôme Dreyfuss has chosen Helena Christensen. An international top model of the 90's, she embodies that free-spirited, carefree era with a cool, effortless attitude.
Under the radiant sun of Ibiza, Helena Christensen naturally makes the brand’s classics and new designs her own — including Joseph, the new tote bag available in two sizes.